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City Branding (e-bog) af Dinnie, K.
Dinnie, K.

City Branding e-bog

802,25 DKK
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
E-bog 802,25 DKK
Kan læses i vores apps til iPhone/iPad og Android. Kan læses på Kindle
Forfattere Dinnie, K. (forfatter)
Forlag Palgrave Macmillan
Udgivet 03.12.2010
Genrer GTM
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230294790

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.