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Theory and Practice of Revenue Management (e-bog) af Ryzin, Garrett J. van
Ryzin, Garrett J. van (forfatter)

Theory and Practice of Revenue Management e-bog

3652,37 DKK (inkl. moms 4565,46 DKK)
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.Successful hardcover versi...
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Forfattere Ryzin, Garrett J. van (forfatter)
Forlag Springer
Udgivet 21 februar 2006
Genrer GTM
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780387273914

Beskrivelse

Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.Successful hardcover version published in April 2004.