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Andrejevic, Mark (redaktør)

Commercial Nationalism e-bog

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This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
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Forfattere Andrejevic, Mark (redaktør)
Forlag Palgrave Macmillan
Udgivet 3 februar 2016
Genrer Development studies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137500991

Beskrivelse

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.