Dansk
Globalization, Culture, and Branding e-bog
875,33 DKK
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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
19 november 2013
Genrer
Globalization
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137331953
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.