Advertising Media Workbook and Sourcebook e-bog
546,47 DKK
(inkl. moms 683,09 DKK)
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics inc...
E-bog
546,47 DKK
Forlag
Routledge
Udgivet
10 april 2015
Længde
370 sider
Genrer
H
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781317499398
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.