Advertising Media Workbook and Sourcebook (e-bog) af Jugenheimer, Donald W.

Advertising Media Workbook and Sourcebook e-bog

546,47 DKK (inkl. moms 683,09 DKK)
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics inc...
E-bog 546,47 DKK
Forfattere Jugenheimer, Donald W. (forfatter)
Forlag Routledge
Udgivet 10 april 2015
Længde 370 sider
Genrer H
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317499398
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.