Dansk
Belk, Russell W.
(redaktør)
Research in Consumer Behavior e-bog
802,25 DKK
Volume 10 of "e;Research in Consumer Behavior"e; presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through…
Volume 10 of "e;Research in Consumer Behavior"e; presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
E-bog
802,25 DKK
Forlag
JAI Press Inc.
Udgivet
11.07.2006
Genrer
Society and Social Sciences
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781848559851
Volume 10 of "e;Research in Consumer Behavior"e; presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.