Vision Aids in America (e-bog) af Kerry Segrave, Segrave

Vision Aids in America e-bog

151,31 DKK (inkl. moms 189,14 DKK)
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and someti...
E-bog 151,31 DKK
Forfattere Kerry Segrave, Segrave (forfatter)
Forlag McFarland
Udgivet 10 januar 2014
Længde 218 sider
Genrer Society and culture: general
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780786485222
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.