Vision Aids in America e-bog
151,31 DKK
(inkl. moms 189,14 DKK)
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and someti...
E-bog
151,31 DKK
Forlag
McFarland
Udgivet
10 januar 2014
Længde
218 sider
Genrer
Society and culture: general
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780786485222
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.