Basic Guide to Cultural Tourism Marketing (e-bog) af Schuhbauer, Sarah
Schuhbauer, Sarah (forfatter)

Basic Guide to Cultural Tourism Marketing e-bog

87,29 DKK (inkl. moms 109,11 DKK)
This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the d...
E-bog 87,29 DKK
Forfattere Schuhbauer, Sarah (forfatter)
Forlag Springer
Udgivet 1 marts 2023
Genrer Cultural studies
Sprog English
Format epub
Beskyttelse LCP
ISBN 9783658399740
This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.