Mesa, Alycia de (forfatter)

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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world &quote;residents&quote; wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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Forfattere Mesa, Alycia de (forfatter)

Forlag Palgrave Macmillan

Udgivet 27 februar 2009

Genrer Cultural studies

Sprog English

Format pdf

Beskyttelse LCP

ISBN 9780230233713

Beskrivelse

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "e;residents"e; wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.