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  3. Shaping China's Global Imagination
Shaping China's Global Imagination (e-bog) af Wang, J.
Wang, J. (forfatter)

Shaping China's Global Imagination e-bog

436,85 DKK (inkl. moms 546,06 DKK)
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Wang, J. (forfatter)
Forlag Palgrave Macmillan
Udgivet 18 december 2013
Genrer Cultural studies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137361721

Beskrivelse

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.