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Media, Organizations and Identity (e-bog) af Chouliaraki, Lilie
Chouliaraki, Lilie (forfatter)

Media, Organizations and Identity e-bog

436,85 DKK (inkl. moms 546,06 DKK)
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
E-bog 436,85 DKK
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Forfattere Chouliaraki, Lilie (forfatter), Morsing, M. (redaktør)
Forlag Palgrave Macmillan
Udgivet 9 december 2009
Genrer Media studies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230248397

Beskrivelse

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.