Wettbewerbs- und Werberecht e-bog
1240,73 DKK
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Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of...
E-bog
1240,73 DKK
Forlag
De Gruyter
Udgivet
27 juli 2011
Længde
498 sider
Genrer
Media studies
Sprog
German
Format
pdf
Beskyttelse
LCP
ISBN
9783110248715
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.