Wettbewerbs- und Werberecht (e-bog) af -
Wohrn, Kirsten-Inger (redaktør)

Wettbewerbs- und Werberecht e-bog

1240,73 DKK (inkl. moms 1550,91 DKK)
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of...
E-bog 1240,73 DKK
Forfattere Wohrn, Kirsten-Inger (redaktør)
Forlag De Gruyter
Udgivet 27 juli 2011
Længde 498 sider
Genrer Media studies
Sprog German
Format pdf
Beskyttelse LCP
ISBN 9783110248715

Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.