Social Media Marketing (e-bog) af Dahl, Stephan
Dahl, Stephan (forfatter)

Social Media Marketing e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular br...
E-bog 403,64 DKK
Forfattere Dahl, Stephan (forfatter)
Udgivet 31 marts 2021
Længde 312 sider
Genrer Media studies: internet, digital media and society
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781529758764
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.This text is essential reading for all marketing students, researchers and practitioners today.