Social Media Marketing e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular br...
E-bog
403,64 DKK
Forlag
SAGE Publications Ltd
Udgivet
31 marts 2021
Længde
312 sider
Genrer
Media studies: internet, digital media and society
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781529758764
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.This text is essential reading for all marketing students, researchers and practitioners today.