Consuming Crisis e-bog
105,64 DKK
(inkl. moms 132,05 DKK)
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, b...
E-bog
105,64 DKK
Forlag
SAGE Publications Ltd
Udgivet
26 oktober 2022
Længde
160 sider
Genrer
Consumerism
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781529794526
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University