Collaborative Ethnography in Business Environments (e-bog) af -
McCabe, Maryann (redaktør)

Collaborative Ethnography in Business Environments e-bog

348,37 DKK (inkl. moms 435,46 DKK)
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The bookargues t...
E-bog 348,37 DKK
Forfattere McCabe, Maryann (redaktør)
Forlag Routledge
Udgivet 25 november 2016
Længde 138 sider
Genrer JF
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781315534558
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The bookargues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;reveals the essentially dynamic process of collaborative ethnography;shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.