Marketing Scientific And Technical Information e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in...
E-bog
359,43 DKK
Forlag
Routledge
Udgivet
5 april 2019
Længde
234 sider
Genrer
JF
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780429707186
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.