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  3. Marketing Strategies for Central and Eastern Europe
Marketing Strategies for Central and Eastern Europe (e-bog) af -
Springer, Reiner (redaktør)

Marketing Strategies for Central and Eastern Europe e-bog

473,39 DKK (inkl. moms 591,74 DKK)
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceeding...
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Forfattere Springer, Reiner (redaktør)
Forlag Routledge
Udgivet 27 juni 2018
Længde 226 sider
Genrer JF
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781351765572

Beskrivelse

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "e;Marketing Strategies for Central & Eastern Europe"e; held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.