Dynamics of Advertising e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
E-bog
473,39 DKK
Forlag
Routledge
Udgivet
19 december 2013
Længde
300 sider
Genrer
JFC
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781134434862
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.