Dynamics of Advertising (e-bog) af Richards, Barry
Richards, Barry (forfatter)

Dynamics of Advertising e-bog

473,39 DKK (inkl. moms 591,74 DKK)
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
E-bog 473,39 DKK
Forfattere Richards, Barry (forfatter)
Forlag Routledge
Udgivet 19 december 2013
Længde 300 sider
Genrer JFC
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781134434862
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.