Rowdy Entrepreneurs and Insecure Dinosaurs (e-bog) af Karamuftuoglu, Murat
Karamuftuoglu, Murat (forfatter)

Rowdy Entrepreneurs and Insecure Dinosaurs e-bog

74,45 DKK (inkl. moms 93,06 DKK)
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, tr...
E-bog 74,45 DKK
Forfattere Karamuftuoglu, Murat (forfatter)
Forlag Zero Books
Udgivet 26 april 2013
Længde 131 sider
Genrer JFCA
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781780992884
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.