Rowdy Entrepreneurs and Insecure Dinosaurs e-bog
74,45 DKK
(inkl. moms 93,06 DKK)
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, tr...
E-bog
74,45 DKK
Forlag
Zero Books
Udgivet
26 april 2013
Længde
131 sider
Genrer
JFCA
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781780992884
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.