Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business deve...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
31 august 2016
Genrer
JFD
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781522505600
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.