Bertelsmann (e-bog) af Becker, Jorg
Becker, Jorg (forfatter)

Bertelsmann e-bog

177,19 DKK (inkl. moms 221,49 DKK)
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownershi...
E-bog 177,19 DKK
Forfattere Becker, Jorg (forfatter)
Forlag Routledge
Udgivet 29 september 2022
Længde 104 sider
Genrer JFD
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781000790498
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market. The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.