Media and Communication Research Methods (e-bog) af David Machin, Machin
David Machin, Machin (forfatter)

Media and Communication Research Methods e-bog

273,24 DKK (inkl. moms 341,55 DKK)
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont...
E-bog 273,24 DKK
Forfattere David Machin, Machin (forfatter)
Udgivet 12 september 2018
Længde 314 sider
Genrer JFD
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781350306646
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.