Persuasion in Advertising e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
20 november 2003
Længde
232 sider
Genrer
JFD
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781134354092
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers