Persuasion in Advertising (e-bog) af O'Shaughnessy, Nicholas

Persuasion in Advertising e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
E-bog 436,85 DKK
Forfattere O'Shaughnessy, Nicholas (forfatter)
Forlag Routledge
Udgivet 20 november 2003
Længde 232 sider
Genrer JFD
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781134354092
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers