Dansk
Policy and Marketing Strategies for Digital Media e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production desig...
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
16 april 2014
Længde
312 sider
Genrer
JFD
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781317744115
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.