Portraying Older People in Advertising e-bog
273,24 DKK
(inkl. moms 341,55 DKK)
First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "e;older"e; individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this r...
E-bog
273,24 DKK
Forlag
Garland Science
Udgivet
18 november 2021
Længde
112 sider
Genrer
JFD
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781000526691
First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "e;older"e; individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers' attempts, in the electronic and print media, to target and attract the business of the older population.