Advertising and Violence e-bog
509,93 DKK
(inkl. moms 637,41 DKK)
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, ...
E-bog
509,93 DKK
Forlag
Routledge
Udgivet
18 december 2014
Længde
320 sider
Genrer
JFDV
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781317477716
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.