Business Strategy in a Semiglobal Economy (e-bog) af Mourdoukoutas, Panos
Mourdoukoutas, Panos (forfatter)

Business Strategy in a Semiglobal Economy e-bog

473,39 DKK (inkl. moms 591,74 DKK)
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rathe...
E-bog 473,39 DKK
Forfattere Mourdoukoutas, Panos (forfatter)
Forlag Routledge
Udgivet 26 marts 2015
Længde 232 sider
Genrer JFFS
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317475484
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "e;Business Strategy in a Semiglobal Economy"e; raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.