Business Strategy in a Semiglobal Economy e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rathe...
E-bog
473,39 DKK
Forlag
Routledge
Udgivet
26 marts 2015
Længde
232 sider
Genrer
JFFS
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781317475484
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "e;Business Strategy in a Semiglobal Economy"e; raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.