Leap to Globalization (e-bog) af Gomez, Pierre-Yves
Gomez, Pierre-Yves (forfatter)

Leap to Globalization e-bog

223,05 DKK (inkl. moms 278,81 DKK)
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple inter...
E-bog 223,05 DKK
Forfattere Gomez, Pierre-Yves (forfatter)
Forlag Jossey-Bass
Udgivet 1 oktober 2002
Genrer JFFS
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780787965242
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.