Leap to Globalization e-bog
223,05 DKK
(inkl. moms 278,81 DKK)
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple inter...
E-bog
223,05 DKK
Forlag
Jossey-Bass
Udgivet
1 oktober 2002
Genrer
JFFS
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780787965242
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.