Accounting for Tastes e-bog
322,59 DKK
(inkl. moms 403,24 DKK)
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these...
E-bog
322,59 DKK
Forlag
Harvard University Press
Udgivet
1 juli 2009
Længde
278 sider
Genrer
JFFT
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780674020658
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.