Active Consumer (e-bog) af -
Bianchi, Marina (redaktør)

Active Consumer e-bog

403,64 DKK (inkl. moms 504,55 DKK)
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technica...
E-bog 403,64 DKK
Forfattere Bianchi, Marina (redaktør)
Forlag Routledge
Udgivet 10 maj 2006
Længde 288 sider
Genrer JFFT
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781134693801
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.