Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target ch...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
30 august 2016
Genrer
JFFT
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781522509950
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.