Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (e-bog) af Luiz
Luiz (forfatter)

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target ch...
E-bog 2190,77 DKK
Forfattere Luiz (forfatter)
Udgivet 30 august 2016
Genrer JFFT
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781522509950
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.