Consumer Behavior e-bog
62,24 DKK
(inkl. moms 77,80 DKK)
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop ...
E-bog
62,24 DKK
Forlag
Business Expert Press
Udgivet
20 januar 2011
Længde
125 sider
Genrer
JFFT
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781606491683
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.