Consumer Behavior (e-bog) af Huddleston, Patricia
Huddleston, Patricia (forfatter)

Consumer Behavior e-bog

62,24 DKK (inkl. moms 77,80 DKK)
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop ...
E-bog 62,24 DKK
Forfattere Huddleston, Patricia (forfatter)
Udgivet 20 januar 2011
Længde 125 sider
Genrer JFFT
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781606491683
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.