Customer-Centric Knowledge Management: Concepts and Applications (e-bog) af -
Minwir (redaktør)

Customer-Centric Knowledge Management: Concepts and Applications e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts ...
E-bog 2190,77 DKK
Forfattere Minwir (redaktør)
Udgivet 31 august 2011
Genrer JFFT
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781466605916
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).