Engaging Consumers through Branded Entertainment and Convergent Media (e-bog) af -
Lisa (redaktør)

Engaging Consumers through Branded Entertainment and Convergent Media e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the...
E-bog 2190,77 DKK
Forfattere Lisa (redaktør)
Udgivet 30 april 2015
Genrer JFFT
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781466683433
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.