Global Observations of the Influence of Culture on Consumer Buying Behavior e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural prefer...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
13 juli 2017
Genrer
JFFT
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781522527299
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.