Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (e-bog) af -
Sumesh Singh (redaktør)

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer e-bog

2921,57 DKK (inkl. moms 3651,96 DKK)
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these diffe...
E-bog 2921,57 DKK
Forfattere Sumesh Singh (redaktør)
Udgivet 15 november 2019
Genrer JFFT
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781799801603
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.