Inscrutable Shopper (e-bog) af Minahan, Stella
Minahan, Stella (forfatter)

Inscrutable Shopper e-bog

62,24 DKK (inkl. moms 77,80 DKK)
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consum...
E-bog 62,24 DKK
Forfattere Minahan, Stella (forfatter)
Udgivet 6 september 2011
Længde 153 sider
Genrer JFFT
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781606491720
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.