Undermining of Beliefs in the Autonomy and Rationality of Consumers e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
E-bog
359,43 DKK
Forlag
Routledge
Udgivet
8 november 2007
Længde
160 sider
Genrer
JFFT
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781135978266
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev