Undermining of Beliefs in the Autonomy and Rationality of Consumers (e-bog) af O'Shaughnessy, Nicholas

Undermining of Beliefs in the Autonomy and Rationality of Consumers e-bog

359,43 DKK (inkl. moms 449,29 DKK)
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
E-bog 359,43 DKK
Forfattere O'Shaughnessy, Nicholas (forfatter)
Forlag Routledge
Udgivet 8 november 2007
Længde 160 sider
Genrer JFFT
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781135978266
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev