Understanding Consumer Behavior and Consumption Experience e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the c...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
31 januar 2015
Genrer
JFFT
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781466675209
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.