Utilizing Gamification in Servicescapes for Improved Consumer Engagement (e-bog) af -
Leif (redaktør)

Utilizing Gamification in Servicescapes for Improved Consumer Engagement e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that p...
E-bog 2190,77 DKK
Forfattere Leif (redaktør)
Udgivet 3 januar 2020
Genrer JFFT
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781799819738
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.