Variable Quality in Consumer Theory (e-bog) af Wadman, W.M.
Wadman, W.M. (forfatter)

Variable Quality in Consumer Theory e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
E-bog 403,64 DKK
Forfattere Wadman, W.M. (forfatter)
Forlag Routledge
Udgivet 1 juli 2016
Længde 324 sider
Genrer JFFT
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781315501444
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.