Variable Quality in Consumer Theory e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
E-bog
403,64 DKK
Forlag
Routledge
Udgivet
1 juli 2016
Længde
324 sider
Genrer
JFFT
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781315501444
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.