Why of Consumption e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers ...
E-bog
473,39 DKK
Forlag
Routledge
Udgivet
2 september 2003
Længde
352 sider
Genrer
JFFT
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781134599035
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings?Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.