Public Broadcasting in Africa Series: Uganda e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Uganda,s broadcast media landscape has witnessed tremendous growth in recent years. While the public broadcaster remains the dominant national player , in terms of reach , in both radio and television, commercial broadcasters have introduced a substantial level of diversity in the industry. Public broadcasting faces serious competition from the numerous private and independent broadcasters, esp...
E-bog
436,85 DKK
Forlag
African Minds
Udgivet
29 december 2010
Længde
160 sider
Genrer
Sociology and anthropology
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781920489717
Uganda,s broadcast media landscape has witnessed tremendous growth in recent years. While the public broadcaster remains the dominant national player , in terms of reach , in both radio and television, commercial broadcasters have introduced a substantial level of diversity in the industry. Public broadcasting faces serious competition from the numerous private and independent broadcasters, especially in and around the capital Kampala and major urban centres. In fact, the private/commercial sector clearly dominates the industry in most respects, notably productivity and profitability. The public broadcaster, which enjoys wider geographical coverage, faces the challenge of trying to fulfil a broad mandate with little funding. This makes it difficult for UBC to compete with the more nimble operators in the commercial/private sector. Overall, there appears to be a healthy degree of pluralism and diversity in terms of ownership.