Compassion, Inc. (e-bog) af Einstein, Mara
Einstein, Mara (forfatter)

Compassion, Inc. e-bog

322,59 DKK (inkl. moms 403,24 DKK)
Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding &quote;No!&quote; In Compassio...
E-bog 322,59 DKK
Forfattere Einstein, Mara (forfatter)
Udgivet 26 april 2012
Længde 240 sider
Genrer Sociology
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780520951631
Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "e;No!"e; In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.