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Elderly Consumers and Retail Sales Personnel (e-bog) af Kang, Jikyeong
Kang, Jikyeong (forfatter)

Elderly Consumers and Retail Sales Personnel e-bog

253,01 DKK (inkl. moms 316,26 DKK)
Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could ...
E-bog 253,01 DKK
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Forfattere Kang, Jikyeong (forfatter)
Forlag Garland Science
Udgivet 28 oktober 2021
Længde 148 sider
Genrer Sociology
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781000524710

Beskrivelse

Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.