Analyzing and Reporting Focus Group Results (e-bog) af Krueger, Richard A.
Krueger, Richard A. (forfatter)

Analyzing and Reporting Focus Group Results e-bog

473,39 DKK (inkl. moms 591,74 DKK)
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles gu...
E-bog 473,39 DKK
Forfattere Krueger, Richard A. (forfatter)
Udgivet 24 juli 1997
Længde 160 sider
Genrer Social research and statistics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781452250014
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.