Routledge Companion to Critical Marketing (e-bog) af -
Varman, Rohit (redaktør)

Routledge Companion to Critical Marketing e-bog

473,39 DKK (inkl. moms 591,74 DKK)
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role...
E-bog 473,39 DKK
Forfattere Varman, Rohit (redaktør)
Forlag Routledge
Udgivet 21 september 2018
Længde 512 sider
Genrer Sociology: work and labour
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317247289
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.