Routledge Handbook of Sports Marketing e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.Featuring contributions from...
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
22 december 2015
Længde
408 sider
Genrer
Sociology: sport and leisure
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781317584919
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:consumer behaviourmarketing communicationsstrategic marketinginternational marketingexperiential marketingand marketing and digital mediaComprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.