Ethnography at Work (e-bog) af Moeran, Brian
Moeran, Brian (forfatter)

Ethnography at Work e-bog

317,82 DKK (inkl. moms 397,28 DKK)
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography...
E-bog 317,82 DKK
Forfattere Moeran, Brian (forfatter)
Forlag Routledge
Udgivet 27 maj 2020
Længde 168 sider
Genrer Anthropology
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781000190168
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.