Mind of the Buyer e-bog

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Two outstanding ideals have governed the preparation of the work (1) To show the reader how to take the psychological point of view toward the business of selling; (2) to teach that in investigating the sale psycho logically we must employ the methods of scientific measurement. By repetition and ex ample the author has emphasized these two ideals. If he shall have made them clear he will have accomplished his chief aim whether he teaches a great amount of psychological fact or not.